Interesting article on how Trek got started

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Anonymous's picture
Anonymous's picture
Mordecai Silver (not verified)

"""Global sales are 30 percent of revenue, 35 to 40 percent of profit. We're losing money in China, but not a lot. Eventually the Chinese will have the time and the money to take up cycling seriously.""

Interesting. So ""serious"" cycling is for recreation or exercise or sport only, not for utility."

Anonymous's picture
bill vojtech (not verified)

"I laugh at the people in the USA who are shocked that once they got some economic improvement in China, people abandoned their bikes for cars. Did they think they rode bikes for the sheer joy of it? A national fitness addiction? Several billion environmentalists?

They're no different from us, (and by us I don't mean the NYCC, I mean ""ugly Americans""). Given the choice, most people will drive, not bike.

While we're on the subject of laughable cycling notions, ever think about the ""one less car"" bike t-shirts? Are they kidding? Do you really think most people wearing them on a bike would be in a car if they had no bike? More like ""one less pedestrian"" or ""one less mass-transit user."" But where's the brownie points for that, right?"

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