Cycling: the new golf? (CNBC 7pm today)

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Anonymous's picture

"CNBC's On The Money, today 7-8pm, will have a segment about cycling as the ""new golf.""

The blurb running today on CNBC was ""Would you pay $15,000 for a bicycle?""

Serotta will be featured.

Anonymous's picture
"Chainwheel" (not verified)
Anyone else watch it?

"There were two themes to the piece:

1) People switching to bikes for commuting due to the high cost of gas. They showed a woman commuting on what looked like a hybrid bike.

2) Older yuppies doing weekend rides on expensive road bikes. Bicycling was portrayed as the ""new golf"" as the participants discuss business during their ride. I don't think those folks worry about the price of gas.

The Serotta pitch that expensive bikes (~$15,000) make a huge difference will impress some, but I'm not buying it. Unfortunately, expensive bikes, clothing, and accessories are probably the future of ""bicycling as the new golf.""


Anonymous's picture
Jonathan (not verified)
The New What?

"Last Fall cycling was branded by the NY Times the ""new squash"". Now it's the ""new golf"". What's next? The new 3-martini lunch? (how's that for a ""sports drink""!)"

Anonymous's picture
Rob M (not verified)
Its Paddy's day...

You mean a 5 pint lunch.

I think its whiskey time.

cycling trips