"CNBC's On The Money, today 7-8pm, will have a segment about cycling as the ""new golf.""
The blurb running today on CNBC was ""Would you pay $15,000 for a bicycle?""
Serotta will be featured.
"
Cycling: the new golf? (CNBC 7pm today)
Thu, 03/16/2006 - 12:24pm
Fri, 03/17/2006 - 7:10am
#1
Anyone else watch it?
"There were two themes to the piece:
1) People switching to bikes for commuting due to the high cost of gas. They showed a woman commuting on what looked like a hybrid bike.
2) Older yuppies doing weekend rides on expensive road bikes. Bicycling was portrayed as the ""new golf"" as the participants discuss business during their ride. I don't think those folks worry about the price of gas.
The Serotta pitch that expensive bikes (~$15,000) make a huge difference will impress some, but I'm not buying it. Unfortunately, expensive bikes, clothing, and accessories are probably the future of ""bicycling as the new golf.""
""Chainwheel"""
Fri, 03/17/2006 - 11:46am
#2
The New What?
"Last Fall cycling was branded by the NY Times the ""new squash"". Now it's the ""new golf"". What's next? The new 3-martini lunch? (how's that for a ""sports drink""!)"
Fri, 03/17/2006 - 11:58am
#3
Its Paddy's day...
You mean a 5 pint lunch.
I think its whiskey time.
