"Now that the warmer weather is approaching, it would be great if the club came up with new cycling jerseys.
To help inspire the leadership, I thought it would be a good idea if we post design ideas on the message board.
To get the ball rolling:
A cyclist surrounded by taxis and cars, and a woman with a stroller walking obliviously right in front of the bicyles wheel.
Got a creative concept?
Post it and let 'em know!"
We need new NYCC jerseys
No doubt the stroller has a green light and the cyclist is running a red.
How about a police man and a cyclist? I can think of a few versions of this one...
"with something tasteful and retro. To be honest and with all due respect to Mr. Rosenthal for his efforts, I wouldn't be caught "" "" in a NYCC jersey. I know many people love them, but I, and I know others as well, think they are ugly. Too over the top.
To all those who may design, something clean and simple, with just NYCC on it, should be in the offering this time around. No pictures please."
Why not something stylish like the old Faema jerseys.
Paul
"1. A bicycle superimposed over an outline of the city's boroughs
2. printed ""New York Cycle Club --- We ride all over the Globe""
and have bicycles at the 4 ordinal points touching a picture of the earth, One face of the earth on the front of the jersey, the opposite face of the earth on the back of the jersey.
3. A non-white jersey, if you please."
"If there is to be a new NYCC jersey it should be an update of the Liberty Jersey. Change the helmet to a newer model and your done. Change the Jersey side panel base color from white to Blue or Black. Put some reflective material on the back pocket. Offer it in Long and Short sleeve. Throw in a matching Jacket, shorts, tight and socks.
The old Liberty is still the most worn ""Brand"" the club has.
"
"If you really wanted to change (with Peter's good comments in mind), how about:
Top : white base
Top Design(Back): big red apple in center, with ""NYCC"" in large black letters above.
Top Design(Front): big red apple in center with small ""NYCC"" top left & on collar fronts.
Shorts: Red base, white panels down legs with ""NYCC"" in large black letters
Its simple, distictive & bold. Pity I cant add an image file to this..."
That's all I hear on this thread.
The last time the club solicited designs for a new jersey the board received submissions from about 4 people. That's out of close to 2000 memmbers!! Where were all you artistic geniuses then?
If someone thinks they have a brilliant idea for a jersey, design it and submit it to the board, period. Having been there, I can tell you, that will inspire the leadership plenty.
Posting about jersey designs on a message board is like cycling about aadrvarks.
"Actually, there is a new jersey in the works. And it should be available by late June or early July. These things take time.... remember, this is an all volunteer organization. And as ""old Abe"" would have said: not everyone is gonna wear this one, or the previous one, or the previous one, and so on!!
Stan O."
Stan, Did club members have the opportunity to vote on the jersey design? I don't remember seeing the available options. It seems that online voting wouldn't be all that hard to set up.
I don't need no stinkin' jersey....
can you share any details on the new design?
Stan, please confirm my understanding of the situation. The club is in the process of developing a new jersey. There is no open invitation at this time to the public at large to design a new jersey. Any activity on this board is pure fantasy. I should put down my tools.
i think a picture of the board, sitting at a bar [front before, back after], getting real sloppy, receiving the ideas, having a designer lay it out so that it works functionally and materially, reviewing & analyzing the designs [as the final product will be the responsibility of this highly paid board], trying to see if the design works, contracting a reliable manufacture [part of our previous problem], working on design changes, getting it be produced in reasonable time, at a reasonable cost, getting a final product club members can be proud of wearing and, of course, being sure everyone like. it should only take us a few minutes. bartender, set up another round for everyone. make it two, please! then i need to get to work. ps. we'll [hopefully] have it all done for you shortly.
"What's the purpose of a club jersey? If it's to announce the presence of the club and make people remember our club above all other clubs (such as 5BBC), we are making a grave an ongoing mistake by changing it every few years.
The NY Yankees have been wearing pinstripes since before the late Lou Gherig was a rookie.
Dutch Boy paints have had a boy with a ""Dutch"" haircut covering a globe with paint for nearly a century.
Hershey Bar's label was essentially the same when your grandfather paid a nickel for it.
I could go on and on with this list, but the point is, an icon only becomes an icon when it is repeated constantly, and unchanged, day after day, year after year. Professional advertising and marketing people know this, and they resist changing the visual impression that they pay so dearly to create and expose.
In my humble opinion after 40+ years in the advertising business, the best jersey the NYCC has ever had (in terms of memorability and uniqueness) was the one before the present one -- the Statue of Liberty wearing a bicycle helmet, the spikes of her crown poking through the vents. It spoke volumes. It was unforgettable. It got notice. It clearly identified the wearer in a unique and highly conceptual way. Just what you'd want from a club jersey.
So of course we replaced it.
The new Brooklyn Bridge jersey, also by Richard Rosenthal, is okay, but not that rare combination of elements that makes a powerful statement. The jersey previous to the liberty jersey was very pretty and okay, but it was just a design. Some club jerseys in the past have been total yawns (often chosen by the same committee that designed the camel, because they liked the colors that day, or something.)
If you want the club to be known by its jerseys, go back to the Statue wearing the helmet. If you're just bored and want a jersey you haven't been seen in before, check the Performance catalog, or some of the local bike shops.
But you're bored with your club jersey and want the club to change it, I say you're a fool. Your attitude brings to mind the true story of a Chrysler company divisional president who called up his ad agency (BBDO) and told them to change the advertising (for Dodge, as I recall.) It had been hanging on his wall for three months, he growled, and he was bored with it and he was damn sure that the rest of the world was, too.
The ad agency had to explain to him that the advertising hadn't even run yet.
The statue jersey was a fortuitous event, a rare stroke of genius. The usual club yahoos peed all over it. We will have mediocrity as a result.
I now wait for the flood of vituperation that is certain to follow any knowledgeable suggestion.
"
"Personally I think that the new jersey is far more aesthetically pleasing than the old, but the previous version was certainly distinctive.
There is a lot to be said for a jersey that you can instantly recognize 500 yards up the road. Its also a pity that, as another contributor stated, windbreakers, arm & leg socks are not available.
I think the big question is ""wearership"". No matter the jersey, members just arent wearing them in any significant numbers. Do we not want to be associated with the club?"
">There is a lot to be said for a jersey that you can instantly recognize 500 yards up the road. <
It maybe distinctive, but it's ugly as well!
The liberty jersey has great idea, which would have been aesthetically pleasing if it were half the size!
If the jersey's got some design, by god DESIGN it to look nice/different/whatever. Just being loud (i.e. HUGE, all over the front) is too juvenile for my taste. Never got one.
I think for a ""club jersey"" to be successful, members must WANT them. Loyalty to the club alone can only go so far. Most of jerseys I see out on the road day to day aren't too nice looking anyway. The pro ""team jerseys"" are just a jumbo of colors, like some kid splash paints randomly on a peice of cloth! Every design will appeal to some. But unless it appeals to a reasonably large audience, it's not going to have too many followers."
"What's the purpose of a club jersey? If it's to announce the presence of the club and make people remember our club above all other clubs (such as 5BBC), we are making a grave an ongoing mistake by changing it every few years.
The NY Yankees have been wearing pinstripes since before the late Lou Gherig was a rookie.
Dutch Boy paints have had a boy with a ""Dutch"" haircut covering a globe with paint for nearly a century.
Hershey Bar's label was essentially the same when your grandfather paid a nickel for it.
I could go on and on with this list, but the point is, an icon only becomes an icon when it is repeated constantly, and unchanged, day after day, year after year. Professional advertising and marketing people know this, and they resist changing the visual impression that they pay so dearly to create and expose.
In my humble opinion after 40+ years in the advertising business, the best jersey the NYCC has ever had (in terms of memorability and uniqueness) was the one before the present one -- the Statue of Liberty wearing a bicycle helmet, the spikes of her crown poking through the vents. It spoke volumes. It was unforgettable. It got notice. It clearly identified the wearer in a unique and highly conceptual way. Just what you'd want from a club jersey.
So of course we replaced it.
The new Brooklyn Bridge jersey, also by Richard Rosenthal, is okay, but not that rare combination of elements that makes a powerful statement. The jersey previous to the liberty jersey was very pretty and okay, but it was just a design. Some club jerseys in the past have been total yawns (often chosen by the same committee that designed the camel, because they liked the colors that day, or something.)
If you want the club to be known by its jerseys, go back to the Statue wearing the helmet. If you're just bored and want a jersey you haven't been seen in before, check the Performance catalog, or some of the local bike shops.
But you're bored with your club jersey and want the club to change it, I say you're a fool. Your attitude brings to mind the true story of a Chrysler company divisional president who called up his ad agency (BBDO) and told them to change the advertising (for Dodge, as I recall.) It had been hanging on his wall for three months, he growled, and he was bored with it and he was damn sure that the rest of the world was, too.
The ad agency had to explain to him that the advertising hadn't even run yet.
The statue jersey was a fortuitous event, a rare stroke of genius. The usual club yahoos peed all over it. We will have mediocrity as a result.
I now wait for the flood of vituperation that is certain to follow any knowledgeable suggestion.
"
"Peter-I agree with almost everything that you say, especially that the Statue of Liberty jersey, also designed I understand by Richard Rosenthal, was the best one by far (but what do you mean ""your grandfather"" paid 5 cents for a Hersey bar, because I remember that price when I was a youngster in the 50's, and I'm not that much older than you). However, the kind of statement like you made ""I say you're a fool"" is what brings on ""the flood of vituperation"". Reasonable people can differ re which jersey is better (I know some in the Club who aren't crazy about the Statue of Liberty jersey, with whom I disagree but respect their sensibilities) or whether periodically we should have a new jersey. There is too much nastiness on OUR Message Board, which is a real turn off to some, including me, and has been hurtful to some posters. Posters should resist the temptation to be ill-tempered and stop posting that way."
Rick, I agree with you. However, my intent, if not the precise language, was not to be nasty to people who think otherwise, but to point out the foolishness of walking away from something of great value simply for variety.
No insult intended. However, my position remains unchanged.
"The statue of liberty jersey was very clever, on that we agree.
However, does the NYCC really need ""brand identification""?
We are not a candy bar, and we are not trying to sell an infinitude of sugary junk food that nobody would buy unless they were brain washed.
Despite the recent bitter tone on the message board we are selling fun...primarily to ourselves.
I don't think we need to sell as many NYCC memberships as possible. I don't think we compete with other bike clubs, but if we do, the way to do it is by having the best time.
I think variety is fun. I also enjoy creative graphics. Thanks to all who are coming up with the new jerseys!"
I completely understand the value of holding on to a great identity, but i don't think that the NYCC identity is centered around the statue/helmet or the brooklyn bridge. I guess what I'm saying is that the NYCC doesn't really have an equivalent to yankee pin stripes. Putting a helmet on the statue of liberty is a one-time jersey idea, not a look for the whole club forever. It's not branding. The closest thing to an identity i've seen is the logo on the website. As long as that appears somewhere on the jersey, it could be anything.
Considering that this whole club is run by people who volunteer their time and energy outside their careers i think they've done a pretty good job with their look. I certainly don't see any harm in club members being excited about new jerseys.
This is New York. The jersey should be solid black. The logo should also be solid black. This way, only certain people would know that an actual logo existed. Can't get more exclusive than that.
I'd vote for this! Oh, wait...
Adam, you are a genius!!!!
needs to have the image of a banana on it!
And a banana pocket, too!!!