"When OLN was a niche player, it offered in-depth programming to niche outdoors markets. 5 years ago, it was OLN's deep cycling coverage that caused me to get digital cable. Despite OLN's claim otherwise, cycling is no longer important to OLN's market share; however, Lance seems to be. Once Lance goes, I expect OLN's cycling coverage to be further reduced.

Fortunately, there may be hope for US cycling fans via Discovery. Perhaps when Lance settles home in Texas, he will see the dearth of cycling coverage in the US and be in a position to do something about it. While its doubtful cycling fans will ever see a channel devoted to the sport, I do hold hope for an ""action"" channel sans bull riding (except for Pamplona), fly fishing and dog hunting."