USPS to morph into Discovery Channel Pro Cycling Team!

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Anonymous's picture

"Today's press release



Title Sponsorship to begin in 2005

Silver Spring, Md. - Discovery Communications announced today a new global partnership to become the title sponsor of five-time Tour de France champion Lance Armstrong's U.S. Postal Service Pro Cycling Team, the only American team to have won the Tour de France.

Beginning in 2005, the team will be known as the Discovery Channel Pro Cycling Team. Under the agreement, Armstrong will serve as an on-air personality across Discovery's networks in the United States and around the world. There will be a number of programming initiatives to be announced later. The Discovery Channel will be prominently featured on the team's complete uniform and on team-related communication and promotional materials. In addition, during the remainder of the 2004 cycling season, Discovery will sponsor the team with the placement of the Discovery Channel logo on the team's jerseys.

Armstrong will attempt to win his sixth consecutive Tour de France next month and also announced today he will race in next year's Tour de France.

""Lance is a role model known for determination, integrity and a spirit that never gives up. There is no better ambassador for quality and trusted information than Lance Armstrong,"" said Judith A. McHale, president and chief executive officer, Discovery Communications. ""This global partnership will bring Lance and the team to many of Discovery's programming and off-air activities in the United States, Europe and across the globe.""

""I'm truly excited about our team's partnership with Discovery Communications and their long-term commitment to the sport of cycling,"" said Armstrong.

Armstrong will also be featured in programming on a number of Discovery Networks, namely the Discovery Channel, Travel Channel, The Science Channel as well as Discovery's television properties dedicated to health, wellness and fitness - Discovery Health Channel and FitTV. Discovery Health Channel is the leading cable network dedicated to focusing on health, wellness, leading-edge medicine and the human spirit. Discovery Networks, U.S., a division of DCI, launched fitness network FitTV, formerly The Health Network, in late December of 2003.

The Outdoor Life Network broadcasts live coverage of the Tour de France and airs ""The Lance Chronicles: The Real Life Saga of Armstrong's Quest For Six.""

About Tailwind Sports (
Tailwind Sports Corporation is a sports marketing agency that owns the United States Postal Service Pro Cycling Team®, presented by Berry Floor. The USPS team is the only American-based team ever to win the sport's premier event, the Tour de France (1999–2003). San Francisco-based Tailwind Sports, along with Threshold Sports, also produces the premier U.S. cycling race, the T-MOBILE INTERNATIONAL, presented by BMC Software.

About Capital Sports & Entertainment (www.
Based in Austin, Texas, Capital Sports & Entertainment is an integrated management and marketing firm providing services to athletes, artists, events, and entertainment brands. Marquee clients include five-time Tour de France champion Lance Armstrong, national Medal of Arts winner Austin City Limits and the Austin City Limits Music Festival, the U.S. Postal Service Pro Cycling Team®, presented by Berry Floor, and Grammy-nominated singer-songwriter Abra Moore.

Capital Sports & Entertainment and Tailwind Sports jointly own and manage the USPS Team.

Discovery Communications, Inc. is the leading global real-world media and entertainment company. DCI has grown from its core property, the Discovery Channel, first launched in United States in 1985, to current global operations in 160 countries and territories with one billion cumulative subscribers. DCI's"

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Fixer (not verified)

Nice to know that when I'm buying stamps the money will be spent on getting the mail delivered instead of paying what's-his-name's seven figure salary.

Anonymous's picture
Joao (not verified)
Anonymous's picture
Sheamus Cullen (not verified)
Lance sporting a new team jersey
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Chris T (not verified)
Continue the Blue Train

The 1st iteration of the new team jersey for the Discovery Channel Pro Cycling Team has a lot of white space. Soon, sponsor and partners will have places on the jersey.

I would like to see that the DCPCT choose blue as the background color for jersey, continuing the tradition of the USPS team, and the Motorola team as the premier American team. I realize that Postal once had jerseys with white background, but became blue later.

Anonymous's picture
Maggie Schwarz (not verified)
Armstrong commitment for 2005

Do you think the commitment to ride in 2005 made to secure the Discovery sponsorship?

Anonymous's picture
JP (not verified)
3 or 4 years???

The DCPC Team has a 3 year arrangement from what I've read. Is not a 4 year arrangement required for UCI approval? I'm not sure.

Anonymous's picture
Banana Guy (not verified)
What about the kid from Marblehead?

So in last weeks NY Times i saw a photo with caption that said LA had placed 4 OA in the Dauphine, a warm-up to the TdF.
Looking deeper, i saw in the results column that Tyler Hamilton had finished 4th OA.


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