The new Nike Lance Commercial

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Anonymous's picture
Anonymous

I love the last scene when the kid starts drafting and latches on his rear wheel !!!


http://www.nike.com/wearyellow/seelanceride/main.html

Anonymous's picture
Evan Marks (not verified)

I like the pediatric cancer patients cheering him on. Say what you will about his personality, his motivation, his business etc etc yada yada, that part of him is genuine.

Anonymous's picture
Tom Laskey (not verified)

Don't you think it's a bit cheesy to use cancer patients or portayals of cancer patients for the sole purpose of hawking Nike products?

Anonymous's picture
Evan Marks (not verified)
Ordinarily I would agree ....

... but since I've witnessed one of those visits to the pediatric cancer floor - no fanfare, no entourage, no nothing - I'm able to separate that small segment of the video from the rest of the commercial.

Anonymous's picture
Anthony Donato (not verified)
I must agree w/ Evan on this one.....

You really have to look at what Lance has accomplished and why he is such a role model to the cancer community.

I once did the Ride for the Roses in 2000 and volunteered to ride a tandem w/ one of the pediatric cancer patient on the ride.
It was such a solitude feeling… but I was happy at the end that I made that 12 yr old girl enjoy the day and see her smile (even though she wasn’t feeling good from her chemo treatments a week prior to that ride).

Anonymous's picture
Tom Laskey (not verified)

You guys are totally missing my point. I know about the great work Lance has done for cancer research and his support of cancer patients and I have no doubt that it's all genuine. What I don't like is using those particular accomplishments, genuine though they may be, to sell athletic equipment. I think it demeans both Lance and his cause.

Anonymous's picture
<a href="http://www.OhReallyOreilly.com">Peter O'Reilly</a> (not verified)
Well then talk to the invisible hand

"To me it was a bit subtle and nicely done. Unless I missed something, I don't think one would know judging _only_ from the commercial, they were specifically cancer patients. It appears Nike has some current interests in fighting cancer. Even Adam Smith would have trouble finding the cheese in that."

Anonymous's picture
Tom Laskey (not verified)
No hablo mano

"""I don't think one would know judging _only_ from the commercial, they were specifically cancer patients.""

I'll agree with that, I certainly wouldn't have caught it the first time. But since Evan brought it to my attention it struck me as, yes, cheesy and in poor taste. I'll also agree that the rest of the spot is pretty cool."

Anonymous's picture
Michael (not verified)
Quite the contrary

perhaps, rather than using sick kids to sell sports products, Lance is using his influence to get these kids in view in the middle of a great ad spot.... and after you buy your swoosh sneakers you'll go home and write a check to some pediatric cancer foundation. Is anyone not a little moved by it?

Anonymous's picture
Sheamus Cullen (not verified)
Lance Commercial

"If you look at the advertising on the NIKE webpage it clearly depicts the yellow ""livestrong"" bands which is all part of the LAF.ORG campaign.

It appears clear to me that Lance is marketing through his sponsors. Think of all the people that will now click on the LAF.ORG button clearly visible on the NIKE website, that had no idea a group like this existed.

One of Lance's biggest goals is to promote cancer awareness and to aid in finding a cure for a terrible disease. So using his sponsors and other resources such as NIKE sounds like a great way to advertise LAF.ORG and promote cancer awareness... Just my 2c."

Anonymous's picture
Carol Wood (not verified)
Nike's other side

"“Ever wondered, as you slipped on your sneakers or pulled on a pair of jogging shorts, what life might be like for the person who made them?""

""Nike promotes sport and healthy living, but the lives of workers who make Nike's shoes and clothes in Asia and Latin America are anything but healthy. They live in severe poverty and suffer stress and exhaustion from overwork. Oxfam Community Aid Abroad is part of an international campaign to persuade Nike and other transnational corporations to respect workers' basic rights.""
--Oxfam NikeWatch

http://www.oxfam.org.au/campaigns/nike/reports/index.html

http://www.cleanclothes.org/companies/nike.htm

Note that both sites acknowledge improved factory conditions as well as document abuses.
"

Anonymous's picture
<a href="http://www.OhReallyOreilly.com">Peter O'Reilly</a> (not verified)
old news & off topic

"
""Nike promotes sport and healthy living, but the lives of workers who make Nike's shoes and clothes in Asia and Latin America are anything but healthy. They live in severe poverty and suffer stress and exhaustion from overwork. Oxfam Community Aid Abroad is part of an international campaign to persuade Nike and other transnational corporations to respect workers' basic rights.""


While I'm sure there is some merit to NGOs like oxfam.org are indeed helpful to some degree they do tend to put a spin on things a bit to protect their own interests. I'm not dimissing them in total, just let's put things in proper perspective here.

Nike is no different than many multinationals when it comes to this issue. All garment manufacturers that outsource in the past have had difficulty knowing where ""bad"" labor practices are occuring overseas. For most they sub contract out to or get a local agent to find the factories, hiring employess, etc.

Here's one example, bike related of not knowing specifically what your dealers/suppliers are all about.

Many of these agents have dubious business practices and the multinational companies really do not know what is going on (for the most part). Yes, to some degree the Nikes of the world may look the other way at times while they are in the business of maximizing their shareholders' value, not promoting public policy, moral prerogatives, etc. To this end groups like oxfam.org have been helpful sheeding some light making companies more circumspect in their dealings.

The real focus should be on the countries political leadership. These developing economies have alot of leverage when it comes to cheaper labor. For instance the cost of doing business is so low that the ""added"" cost of enacting child labor laws would not shun away outside companies. In the end corporate governance could easily improve working conditions and the bottom line for those multinationals.

The underlying problem that Oxfam illustrates is due to greed and to a lesser degree fiscal immaturity by governments that aren't fully serving and representing the people. The same deplorable conditions existed before and continue to exist after the multinationals came ashore.

The poor remain poor due to inept government, not the work of multinationals. Quite the opposite case may be made. Less than a half century ago, Asia was poorer than Africa. Thanks to those evil mulinationals and embracing globalisation countries that is no longer true.

Peter
P.S. I have no interest in Nike or NGOs like Oxfam"

Anonymous's picture
JP (not verified)
Great!!

Thanks Anthony. I think the commercial is stunning and resonates on so many levels - technically and emotionally. Great job. Who wrote it, who directed it???

Anonymous's picture
Anthony Donato (not verified)
Nike Ad

I don't know who wrote it or directed it.
But he/she is a genius.

It just came out from his website.


http://lancearmstrong.com/

Anonymous's picture
don montalvo (not verified)

the little kid on lance's wheel at the end reminded me of lance sticking to miguel's wheel years ago on the mountain stages.

:)
don

Anonymous's picture
Anthony Donato (not verified)
LOL !!! Too bad the kid wasn't wearing a Motorola Jersey (nm)
Anonymous's picture
John Z (not verified)
When?

I don't ever remember seeing Lance sticking to Indurain's wheel in a mountain stage. If so, it was brief; pre-cancer Lance was far too poor a climber to stick to Indurain's wheel for long on a climb, at least one that mattered, like Hautacam in 1994.

Anonymous's picture
don montalvo (not verified)

you're missing the point...the kid is obviously not going to be able to stick to lance's wheel. of course, there's always a chance the kid might get his hands on a powermeter...

;)
don

Anonymous's picture
Sammy (not verified)
now that

was funny....LOL

Anonymous's picture
jeff (not verified)
something from the onion

"INSPIRATIONAL NIKE AD GIVES WOMAN COURAGE TO REACH FULL SPENDING POTENTIAL
The ad, which aired during the ESPN2 broadcast of a women's tennis match, depicted a wheelchair-bound woman pushing herself up a steep mountain to the dramatic strains of The Verve's ""Bittersweet Symphony."" Upon reaching the top, the woman raises her glistening, muscular arms above her head in slow motion, exhausted but triumphant.
""That ad really got to me,"" Blauvelt said. ""It made me realize that I hadn't even begun to tap into my savings; that I could be digging so much deeper into my wallet.""
The moment the 30-second spot ended, Blauvelt put on a jogging suit and a pair of sneakers and drove as fast as she could to her local mall.
""I was totally pumped, 100 percent focused on the goal of buying Nike athletic gear,"" Blauvelt said. ""First, I went to the Athlete's Foot and bought a pair of $110 Air Zoom Sterlings and a $22 T-shirt. Then, I went to Foot Locker and got a $95 Dri-FIT zip-up jacket. After that, I bought a $140 Nike chamois fleece pullover and a $23 Nike baseball cap at Champs. By that point, I was starting to fatigue a little, but I knew I had to keep on pushing. So I looked inward and somehow found the cash reserves to keep shopping. And that's just what I did for the next five hours. When I finally got home, I collapsed on my bed, exhilarated from the feeling that my bank account was exhausted. It was really wiped out.
""The scary thing is, if I hadn't seen that TV commercial, I never would have known just how much spending there was inside me,""Blauvelt said. ""Nike truly inspired me to push my credit to the absolute limit.""




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Anonymous's picture
JP (not verified)
ROTFLMAO

The Onion strikes again!

Thanks!!

Anonymous's picture
<a href="http://www.OhReallyOreilly.com">Peter O'Reilly</a> (not verified)
Or

continue to purchase more Nike products.

Anonymous's picture
Claudia (not verified)
$

I'm no Lance but if you want to make a donation you can support the century I'm doing for the Leukemia and Lymphoma Society!
email me if interested...

cycling trips